Bari Seiden-Young has been promoted to senior vice president, global corporate communications, Citizenship and Sustainability, at The Estée Lauder Companies Inc. (ELC)
In her new role, Seiden-Young will oversee communications for ELCs’ Global Corporate Citizenship and Sustainability (GCCS) organization, working to increase global awareness and communicate progress towards the company’s citizenship and sustainability goals. She will also continue to oversee The ELC Breast Cancer Campaign (BCC) and Lauder Family Communications.
 
As part of her expanded portfolio, Seiden-Young will also design and execute global programs that will bring the Company Archives, a rich history of the company’s evolution, to a much broader set of key global stakeholders, further telling the ELC narrative and enhancing corporate reputation.
 
Seiden-Young joined The Estée Lauder Companies in 2001 as vice president, Global Communications, overseeing communications for the Aramis and Designer Fragrances division, and has worked on specialty brands including Bobbi Brown, Jo Malone London and La Mer. She was also integral to the development of the Company’s corporate identity.
 
In 2010, she was appointed to lead The Estée Lauder Companies’ Breast Cancer Campaign and Lauder Family Communications, where she worked closely with the campaign’s founder, Mrs. Evelyn H. Lauder. Since 2010, Ms. Seiden-Young and her team, in close partnership with ELC’s brands, regions and functions, have raised tens of millions of dollars directly supporting research, education and medical services in the fight against breast cancer.
 
 Seiden-Young will continue to report jointly to Alexandra Trower, executive vice president, Global Communications, and Nancy Mahon, senior vice president, Global Corporate Citizenship and Sustainability.